We innovate meaningful and effective ENDS solutions that enable you to be the best version of yourself.

BE MORE

There are over 1.1 billion smokers addicted to a fatal habit. 4 out of 5 of them live in low and middle-income countries where the challenges of daily survival supersedes health care. Now imagine a solution that could prevent over 7 million deaths annually and help hundreds of millions of people live healthier and more productive lives.

This is our mission at NASTY.

To develop and deliver a continuously improving ecosystem of solutions that evolves with the ever changing needs of smokers.

Why do we do this?

To help as many people as possible be the best version of themselves. So they can, in every sense of the word, be more. And that’s also what we do at NASTY each day – continuously improving and innovating, to be more for you.

BUILDING A GLOBAL BRAND

NASTY Worldwide was founded in 2015 in Tampin, Malaysia and began as an e-liquid manufacturer. Focusing on R&D of trend-setting flavours and fresh brand designs, NASTY quickly began penetrating markets and garnering a large following across Europe and the Americas with its award-winning creations.

At the heart of NASTY is our Nasty Labs R&D Centre which develops our innovative solutions for smoking cessation and also provides end-to-end services for OEM clients around the world.

Today, we design, develop and market a complete ecosystem of Electronic Nicotine Delivery Systems (ENDS) solutions with established offices in Indonesia, India, USA, UK, UAE and South Korea.

Towards a
Smoke-Free
World

By 2030, we aim to make NASTY the Number One ENDS Solutions Provider by Brand Recognition and Market Share.
Number 1 in Customer Experience and Satisfaction

NASTY CUSTOMER SATISFACTION

With our proprietary NCARE customer loyalty platform which has amassed a significant subscriber base of over 60,000 active users in Malaysia, we plan to expand coverage of services across all our key markets including Indonesia, the UK, and several markets in the Middle East. revenue streams of our partners and resellers.

NCARE

Official NASTY customer loyalty platform.

NSHOP

Exclusive NASTY Concept Store and Customer Experience Outlets.

NSTORE

Exclusive NASTY Concept Store and Customer Experience Outlets.

We are also aggressively growing our network of NSTORE and NSHOP concept stores and customer experience outlets to reach and serve our customers better, as well as diversifying the revenue streams of our partners and resellers.

The World Loves NASTY

international Recognition

The fact that each year NASTY continues to amass international awards and recognitions at all of the world’s top vape shows is proof that our customers and partners are truly loyal to our brand and believe in our purpose.

BORNEO VAPE EXPO 2020

The Best Branding

VAPOUROUND AWARD 2020

The Best Salt Nicotine

VAPOUROUND AWARD 2020

The Best Fruit

ECIGCLICK VAPE AWARD 2020

The Best International

ECIGCLICK VAPE AWARD 2020

The Best Tobacco

ECIGCLICK VAPE AWARD 2020

The Best Menthol

ECIGCLICK VAPE AWARD 2020

The Best Fruit

ECIGCLICK VAPE AWARD 2020

The Best Beverage

YOUR SAFETY IS OUR PRIORITY

Product’s safety and quality are as important throughout our innovative processes. We comply with Accredited International Quality Standards to ensure the user experience is always safe and secured.

The Nasty Team

We’re driven by our mission to innovate meaningful and effective solutions that enable you to be the best version of yourself – one where you’re free from cigarette addiction. 

Global Ends Solutions
Provider
At NASTY, we serve users from all walks of life across five continents, each of them looking for solutions that can evolve to fit their ever-changing individual tastes and preferences, lifestyle, and budget.
The First NCIG
NASTY officially became a smoking cessation solutions provider in January 2019 with the launch of our first closed pod system device – the NCIG 1.
true purpose
The NASTY Team is continuously improving and innovating, to be more for you.
Discovering Inspiring Solutions
We’re continuously reimagining and exploring new solutions to the current and future problems faced by our customers.
actualizing change
The NASTY team is a group of talented individuals who are passionate in what they do and desire to use their talents to make a positive impact and change the world.
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Leadership Team

The NASTY culture is all about you. We know a lot of companies say the same but we’re in this for real and for the long-haul. All of us at Nasty are anchored by a shared accountability, passion and love of innovation to consistently deliver a common value proposition – assisting our customers and partners to be more.

Pak Din

Brilliance - Founder / Leader

Loki

Outstanding Co-Founder

FADTAN

Tactical - Operation

AFiq

Deputy CEO

Azhar

Chief Maiden Officer

FATIN

Compliance & Law