Brand presence in over 80 countries across 5 continents, and counting.


Engineered for satisfaction.


Optimised for leading pod and mod devices.



Award-winning nic salt flavours on-the-go.



Award-winning NASTY recipes that can never be imitated or replicated.

Building a global brand

NASTY was co-founded in 2015, starting out mainly as an e-liquid manufacturing company that then grew exponentially across 83 countries with a stellar reputation as award-winning e-liquid makers. 

Today, we design, develop and market a complete ecosystem of Electronic Nicotine Delivery Systems (ENDS) solutions with established offices in Indonesia, India, USA, UK, UAE and South Korea.

At NASTY, we serve users from all walks of life across five continents, each of them looking for solutions that can evolve to fit their ever-changing individual tastes and preferences, lifestyle, and budget.


Product’s safety and quality are as important throughout our innovative processes. We comply with Accredited International Quality Standards to ensure the user experience is always safe and secured.

The Smoking Gun

  • There are over 1.1 billion smokers addicted to a fatal habit. 
  •  4 out of 5 of them live in low and middle-income countries where the challenges of daily survival supersedes health care.
  • Without cessation support only 4% of attempts to quit tobacco will succeed.

Smoking is the world’s biggest health threat.

Smokers are NASTY’s Primary Target Users and represent a huge potential market with prospects looking for a solution.
0 B
1 in 6 people smoke cigarettes.
0 %
Live in low & middle income countries.
0 M
Smokers die every hour.
0 M
Second-hand smokers die annually.

Imagine a solution that could prevent over 7 million deaths annually and help hundreds of millions of people live healthier and more productive lives.

ENDS or Electronic Nicotine Delivery Systems is one of the world’s biggest business opportunities. ENDS is proven to be 5 times more effective than Nicotine Replacement Therapy, and 95% less harmful than traditional cigarettes.

NASTY has already gained millions of users around the globe, and after winning major international awards across 6 continents, we’re ready to serve you better than ever.

We understand your customers are always in search for something better – always switching from one brand to another. We understand that better than most, because we serve a global audience.

data by continent



Effective Smoking Cessation Technology

ENDS means vaping with a purpose.

Introducing a continuously improving ecosystem of solutions that evolves with the ever changing needs of smokers.

In-store experience




product catalogue

PodMate & ModMate

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

NASTY FIX - globally available variants

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Nasty Juice 9 Line Up

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

NASTY Merchandize

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

nasty labs

At the heart of NASTY is our Nasty Labs R&D Centre which develops our innovative solutions for smoking cessation and also provides end-to-end services for OEM clients around the world.


We provide end-to-end solutions to loyal clients all over the world.
Our manufacturing facility is ISO 9001:2015 and GMP compliant.


Connect with us 24 hours a day, 365 days a year.

Middle East & Africa


South & North America




Asia & Oceania


Our ENDS solutions are strictly not for minors. By entering, you agree to the terms & conditions of this website. Please adhere to locally enforced regulations.

These terms and conditions govern your use of this website and by using this website, you have understood and thus you have accepted these terms and conditions in full.
If you disagree with these terms and conditions or any part of these terms and conditions, you must not use this website.

[Depending on laws related to use of nicotine-related products in your country, you must be at least attained [18] years or [21] of age to use this website. By using this website [and by agreeing to these terms and conditions] you warrant and represent that you are an adult and not a minor.]

[This website uses cookies. By using this website and agreeing to these terms and conditions, you consent to our use of cookies in accordance with the terms of privacy policy / cookies policy.]

License to use website & Intellectual Property Rights
Unless otherwise stated, NSTY Worldwide and/or its licensors own the intellectual property rights in the website and material on the website. Subject to the license below, all these intellectual property rights are reserved.

You may view, download for caching purposes only, and print pages [or [OTHER CONTENT]] from the website for your own personal use, subject to the restrictions set out below and elsewhere in these terms and conditions.
You must not:
  • republish material from this website (including republication on another website);
  • sell, rent or sub-license material from the website;
  • show any material from the website in public;
  • reproduce, duplicate, copy or otherwise exploit material on this website for a commercial purpose;]
  • [edit or otherwise modify any material on the website; or]
  • [redistribute material from this website [except for content specifically and expressly made available for redistribution].]
  • [Where content is specifically made available for redistribution, it may only be redistributed [within your organisation].]
Acceptable use
You must not use this website in any way that causes, or may cause, damage to the website or impairment of the availability or accessibility of the website; or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.
You must not use this website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software.
You must not conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to this website without NSTY Worldwide’s express written consent.
You must not use this website to transmit or send unsolicited commercial communications.
You must not use this website for any purposes related to marketing without NSTY Worldwide’s express written consent.

Personal Data protection
We take all reasonable efforts and practical steps in ensuring that your Personal Data obtained directly or indirectly is protected against any misuse, modification, unauthorized or accidental access or disclosure, alteration or destructions.

Restricted Access
Access to certain areas of this website is restricted. NSTY Worldwide reserves the right to restrict access to [other] areas of this website, or indeed, this entire website, at NSTY Worldwide’s discretion.
If NSTY Worldwide provides you with a user ID and password to enable you to access restricted areas of this website or other content or services, you must ensure that the user ID and password are kept confidential.
NSTY Worldwide may disable your user ID and password in NSTY Worldwide’s sole discretion without notice or explanation.]

User Content
In these terms and conditions, “your user content” means material (including without limitation text, images, audio material, video material and audio-visual material) that you submit to this website, for whatever purpose.
You grant to NSTY Worldwide a worldwide, irrevocable, non-exclusive, royalty-free license to use, reproduce, adapt, publish, translate and distribute your user content in any existing or future media.
You also grant to NSTY Worldwide the right to sub-license these rights, and the right to bring an action for infringement of these rights.
Your user content must not be illegal or unlawful, must not infringe any third party's legal rights, and must not be capable of giving rise to legal action whether against you or NSTY Worldwide or a third party (in each case under any applicable law).
You must not submit any user content to the website that is or has ever been the subject of any threatened or actual legal proceedings or other similar complaint.
NSTY Worldwide reserves the right to edit or remove any material submitted to this website, or stored on NSTY Worldwide ’s servers, or hosted or published upon this website.
[Notwithstanding NSTY Worldwide’s rights under these terms and conditions in relation to user content, NSTY Worldwide does not undertake to monitor the submission of such content to, or the publication of such content on, this website.]

No Warranties & Guarantees
This website is provided “as is” without any representations of warranties or guarantees, express or implied. NSTY Worldwide makes no representations or warranties and guarantees in relation to this website or the information and materials provided on this website.
Without prejudice to the generality of the foregoing paragraph, NSTY Worldwide does not warrant that:
  • this website will be constantly available, or available at all; or
  • the information on this website is complete, true, accurate or non-misleading.
Nothing on this website constitutes, or is meant to constitute, advice of any kind. [If you require advice in relation to any [legal, financial or medical] matter you should consult an appropriate professional.]

Limitations of Liability
NSTY Worldwide will not be liable to you (whether under the law of contact, the law of torts or otherwise) in relation to the contents of, or use of, or otherwise in connection with, this website:
  • [to the extent that the website is provided free-of-charge, for any direct loss;]
  • for any indirect, special or consequential loss; or
  • for any business losses, loss of revenue, income, profits or anticipated savings, loss of contracts or business relationships,
  • loss of reputation or goodwill, or loss or corruption of information or data.
These limitations of liability apply even if NSTY Worldwide has been expressly advised of the potential loss.

Nothing in this website disclaimer will exclude or limit any warranty implied by law that it would be unlawful to exclude liability or limit;
  • and nothing in this website disclaimer will exclude or limit NSTY Worldwide’s liability in respect of any:
  • death or personal injury caused by NSTY Worldwide’s negligence;
  • fraud or fraudulent misrepresentation on the part of NSTY Worldwide ; or
  • matter which it would be illegal or unlawful for NSTY Worldwide to exclude or limit, or to attempt or purport to exclude or limit, its liability
By using this website, you agree that the exclusions and limitations of liability set out in this website disclaimer are reasonable. If you do not think they are reasonable, you must not use this website.

Other parties
[You accept that, as a limited liability entity, NSTY Worldwide has an interest in limiting the personal liability of its officers and employees. You agree that you will not bring any claim personally against NSTY Worldwide officers or employees in respect of any losses you suffer in connection with the website.] [Without prejudice to the foregoing paragraph,] you agree that the limitations of warranties and liability set out in this website disclaimer will protect NSTY Worldwide officers, employees, agents, subsidiaries, successors, assigns and sub-contractors as well as NSTY Worldwide.

Unenforceable Provisions
If any provision of this website disclaimer is, or is found to be, unenforceable under applicable law, that will not affect the enforceability of the other provisions of this website disclaimer.

You hereby indemnify NSTY Worldwide and undertake to keep NSTY Worldwide indemnified against any losses, damages, costs, liabilities and expenses (including without limitation legal expenses and any amounts paid by NSTY Worldwide to a third party in settlement of a claim or dispute on the advice of NSTY Worldwide ’s legal advisers) incurred or suffered by NSTY Worldwide arising out of any breach by you of any provision of these terms and conditions[, or arising out of any claim that you have breached any provision of these terms and conditions].

Breaches of these Terms & Conditions
Without prejudice to NSTY Worldwide’s other rights under these terms and conditions, if you breach these terms and conditions in any way, NSTY Worldwide may take such action as NSTY Worldwide deems appropriate to deal with the breach, including suspending your access to the website, prohibiting you from accessing the website, blocking computers using your IP address from accessing the website, contacting your internet service provider to request that they block your access to the website and/or bringing court proceedings against you. NSTY Worldwide’s may seek damages on the parties in breach of any damages incurred in implicating directly or indirectly tarnishing or rather damaging NSTY Worldwide’s logos, brands and other business reputation.

NSTY Worldwide may revise these terms and conditions from time-to-time. Revised terms and conditions will apply to the use of this website from the date of the publication of the revised terms and conditions on this website. Please check this page regularly to ensure you are familiar with the current version.

NSTY Worldwide may transfer, sub-contract or otherwise deal with NSTY Worldwide’s rights and/or obligations under these terms and conditions without notifying you or obtaining your consent. You may not transfer, sub-contract or otherwise deal with your rights and/or obligations under these terms and conditions.

If a provision of these terms and conditions is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect. If any unlawful and/or unenforceable provision would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.

Entire Agreement
These Terms & Conditions constitute the entire agreement between you and NSTY Worldwide in relation to your use of this website, and supersede all previous agreements in respect of your use of this website.

Law and Jurisdiction
These terms and conditions will be governed by and construed in accordance with all applicable law, and any disputes relating to these terms and conditions will be subject to the [non-]exclusive jurisdiction of the courts of Malaysia.

Company Details
NSTY Worldwide Sdn. Bhd.
Registered Address:
Awra Consultancy Services
No. 41-G & 41-1, Jalan Coco Drive 2,
Taman Bandar Senawang
70450 Seremban, Negeri Sembilan, Malaysia