FORM FOLLOWS FUNCTION
NASTY is a global brand. We serve users from all walks of life across five continents, each of them looking for solutions that can evolve to fit their ever-changing individual tastes and preferences, lifestyle, and budget. While we may conform to the cardinal rule of form following function, we still see unlimited space for us to explore the limits of design.
So how do we at NASTY approach the question of design?
Blow their minds.
The marketplace is a chaotic, crowded mess with fierce competition. We’ve learnt that to succeed in all this chaos, you have to build products that stand out. Our primary focus is to create products that function for maximum effectiveness, wrapped in a form and presentation that will blow our customers’ mind.
Simply put, products that look better, sell better. It is crucial for success, and we have a central place for design in our product roadmap. At NASTY, we make sure that product design is thought through at the very beginning to seamlessly incorporate usability, manufacturing, aesthetics, and our long-term business goals.
Meaning has the power to balance branding with one’s sense of self. Meaning incites emotions. And once you can touch a person’s emotions, you’ve got them. This is what draws so many people to NASTY, and why we are universally known in the ENDS industry as a benchmark for product design. After every product launch, the market is littered with copycat products hoping to ride the NASTY wave.