June 18–20 2025, marked NASTY’s takeover of the Dubai World Vape Show, celebrating 10 years of bold flavours, innovation, and global impact.
This was a tribute to a decade of shaping the vape industry, one flavourful puff at a time.
A Decade of Disruption: The Legacy of NASTY
What began in 2015 as a passion project quickly ignited into a worldwide vape revolution. Over the past decade, NASTY has become a household name in over 80 countries, known for pushing boundaries and delivering what vapers crave most — flavour that hits different.
The Dubai World Vape Show 2025 became the perfect stage to unveil our biggest innovations yet.
Anniversary Premieres: A New Era of NASTY
NASTY BOLT – 50,000 Puffs of Power
The future of disposables made waves. With 50K puffs, NASTY BOLT delivers true hyper puff performance and bold flavour like never before. Up to 5 days power on a single charge and super-fast charging capacity.
NASTY JET – Supersonic Flavour, 25,000 Puffs
Sleek, powerful, and packed with flavour. NASTY JET turned heads as the ultimate high-performance disposable for the modern vaper.
Smooth Series by NASTY JUICE – OG Vibes, Remixed
A smooth evolution of our iconic OG line-up, now with all-new, hottest flavours designed to meet the rising demand for refined vaping experiences.
Super Cool Series – Ball-Freezing, Soul-Shaking Hits
This bold e-liquid range dropped jaws and delivered extreme coolness and unforgettable flavour, redefining what “cool” can mean.
ClearTech Series – 10% Longer, 100% Bolder
Introducing longer-lasting devices engineered for clarity, consistency, and next-level performance.
NASTY VERSA – The Only Device You’ll Need.
The hybrid AIO modular system that’s sleek, pocket-friendly, and fully customizable, NASTY VERSA is built for vapers who want total control.
Alongside these standout premieres, we also featured NASTY SURGE & MAX; two hyper-puff devices offering 50K and 40K puffs, respectively.
In the closed pod segment, NASTY delivered the ultimate nicotine satisfaction with three optimised devices: NASTY ONE, NASTY PRO, and NASTY CUBE. All fully compatible with two types of nicotine salt pods, available in varying strengths.
