WTF
WORLD'S TASTIEST FLAVOUR
Why Nasty?
Since 2015, we’ve focused on crafting the World’s Tastiest Flavours. From e-liquids and disposables, to pod systems and nicotine pouches, our award-winning creations are the global benchmark of quality and consistent flavour performance across 80 countries and six continents.
Our Mission
Our mission has been to capture this audiance with unbeatable flavours and an unforgettable consumer experience.
How we craft the world's tastiest flavours
Bold
The secret of our bold, rich flavours is the high quality Vegetable Glycerin or VG base that we use in crafting our flavours. It is a critical component in delivering a high fidelity flavour experience. Together with our proprietary mixing technique. It enhances the premium flavour essences that we use to craft the World’s Tastiest Flavours.
Refreshing
Our award-winning master brewers are renowned for creating the most refreshing flavours, especially those inspired by fruits and berries. To create flavours that referesh without flavour fatigue, it’s all about finding the right balance of sweetness and cooling, while respecting the dynamics of flavour infusion.
Satisfying
Nicotine satisfaction and throat hit are equally important to great tasting flavours, and these elements must be balanced harmoniously for a smooth draw. We use premium Propylene Glycol or PG and a selection of the world’s best nicotine concentrates to create longer-lasting and consistent flavour satisfaction.
